Empowering Kenya's
social media voices.
The Kenya Social Media Awards (KSMA) is a brand-new national platform built to celebrate, promote, and empower Kenyans shaping culture online — from viral TikTokers and Instagram storytellers to Facebook community builders and X (Twitter) trendsetters.
Our Mission
We believe Kenyan creators are some of the most original, fearless and influential voices on the internet. KSMA exists to give them a stage worthy of their work — to spotlight talent, unlock opportunity, and prove that what's made in Kenya travels the world.
What the platform does
KSMA is more than a ceremony — it's a year-round engine for discovery, recognition and growth across every major social platform.
Celebrates the best
Honour TikTok kings & queens, viral creators, comedians, DJs and breakthrough brands across categories.
Amplifies creators
We promote nominees through campaigns, features and verified vote drives so audiences and partners discover them.
Powered by fans
Every vote is cast by real Kenyans via M-Pesa — no bots, no shortcuts. The people decide who wins.
All platforms welcome
TikTok, Instagram, Facebook, X (Twitter) and YouTube Shorts — wherever Kenyans are creating, KSMA shows up.
Empowers talent
Winners gain visibility, brand partnerships and a credible national stamp that opens doors locally and abroad.
Built on trust
Transparent nominations, verified payments and a public leaderboard keep the process credible end-to-end.
Every feed. Every creator.
From short-form video to viral threads, KSMA promotes the creators driving Kenya's online culture.
A new era for Kenyan creators
KSMA is just getting started. Each season we'll grow categories, partners and prize pools — building a long-term institution that takes Kenyan social media seriously as the cultural, economic and creative force it has become.